A key advantage of Fansly is its flexibility; you can opt not to monetize at all, focus on monetizing a single content type, or change things around as you go.
Monetizing
All creator income on Fansly is through one of three avenues: tips, locked content, and subscriptions. These three monetization options are integrated into a ton of different Fansly features, so you can make your money, your way.
Tips are available through tip goals, users tipping you on posts/over DMs (including pay-per-message), or on livestreams. You can also set up tip keywords so if someone tips you a certain amount while saying a certain word, e.g., a phrase off your customs menu, you automatically message them back pre-prepared content. (More on that in a sec!)
Check out our Monetization KB article section for our articles related to tipping!
Locked content, aka PPV, which can be pictures, videos, text, or audio, and can be sent through DMs or posted on your feed.
⚠️ Please note: pictures are not eligible for FYP promotion unless they are in video form, like a slideshow, that is at least 3 seconds long.
Check out our Locked Media (PPV) article for more information!
Subscriptions are recurring payments that allow users access to anything locked behind a Subscriber permission, as well as whatever subscriber benefits you choose to list on that tier.
We have a full guide on Subscriptions here.
Posting
From your homepage, you can create all of your posts! Below, you will see a numbered guide for all of the options you have to customize your posts.
Promote Post will be checked if your post is going to be promoted on the For You Page, our personalised content discovery browser. For more on what that means and how to opt in or out, check out our full discoverability tutorial here.
You can pin posts to the top of your feed. This is often used to highlight an introductory post, special events, and/or tip menus. To unpin, just click the three dots on the upper right of a pinned post. You're able to pin up to 25 posts at a time. If you pin over 25 posts, the oldest pinned posts will be automatically unpinned.
Wall albums let you categorise your content (e.g., “cosplay”). Their titles are visible on top of the feed to anyone viewing the profile. Clicking “Add to Walls” lets you select which wall album you want to add this post to, as well as edit existing wall albums.
You can lock your posts’ replies behind a permission, so that not every user can comment on them.
Upload a media bundle with optional preview images and set the viewing permissions. One post can have several media bundles, e.g., one free set and one PPV set. (Want to skip ahead to our PPV tutorial? Click here.)
Schedule posts, and see what posts are currently scheduled.
Set this post to expire on a certain date, for especially exclusive content.
Attach a tip goal to this post for fans to contribute to. This can be a new tip goal made just for this post or a tip goal shared across several posts (e.g., "March Trip").
Run a poll where your community can vote from a variety of options.
Lock text - not the caption - and adjust the permissions.
Record audio and set its media permissions.
Messaging
On Fansly, messaging works much the same way as they do on any other platform. You can send fans media bundles, locked text, record audio directly from your device, and of course - GIFs from GIPHY.
Direct Messaging (DM) Permissions
Creators can adjust messaging permissions to require that users meet specific conditions, such as subscribing to certain tiers, tipping a minimum amount, or meeting privacy settings criteria.
For instance, a subscription to a high-value tier might provide Free Messaging privileges, whereas lower-tier subscriptions may not.
In the above, DM permissions are set so that users can only DM this creator if they are subscribed, a follower who is tipping $1 per message, or a follower who has paid a total of $50 to unlock PPV.
These settings appear to users as messaging restrictions, such as requiring a subscription or total spend threshold to unlock messaging capabilities.
This can help creators streamline interactions based on their preferences and fan contributions!
You can access different DM and other options by clicking the three dots at the top right of your conversation with a user; this includes:
Adding them to a List
Showing how much of your income they've contributed to
Making them a VIP, so they appear in the VIP tab of your inbox
Adding notes about them in case there are particular things you want to remember (like their nickname, favorite content, pronouns, etc.)
Mass Messages
Creators can use mass messages to send direct messages to a large number of users rather than manually messaging every recipient individually!
This is great for weekly/monthly updates, notifying your community when a new set has been posted on your feed, providing exclusive content to users in Lists, and more!
The ‘Broadcast Message Stats’ tab displays your mass message statistics, like open rate and money earned.
Automated Messages
Automated messages are sent to your fans based on set triggers, such as when they subscribe or follow you.
You can send a message or attach a media bundle/locked text. You can select your desired trigger, a sent delay in seconds, a cooldown, and your message.
Automated Messages are also great for handling a custom requests menu, by enabling a Keyword and Minimum Tip on the "New Tip" Message Trigger!
Message FAQs
Why might fans say they can't message me?
Fans might encounter restrictions due to your messaging permissions, which could include subscription requirements, tipping thresholds, or specific privacy settings. Reviewing your DM permissions can clarify any conditions impacting fan access.
How can I help fans troubleshoot messaging issues?
If fans report trouble messaging you, recommend that they check their account status (verified and active email), meet tipping or subscription requirements, or resolve technical issues like browser settings and cache clearing.
Are there Read Receipts?
No. However, if you have Online Status turned on, users can see if you’re online.
Can fans tell the difference between a mass message/automatic message and a direct message?
All messages display the same to fans - there’s no immediate indicator of which is which. If you're sending media from your Vault, the Likes it accumulated elsewhere (e.g., in another DM, or on your feed) will appear on that media.
How do I prevent users from sending me images I don't want to see?
If you want our system to automatically blur any media you’re messaged unless you click to view it in full, you can adjust the Message Content Blur setting.
This only affects your messages, not the images you see on your timeline/suggestions.