Whether your page is completely sub-exclusive, open to everybody, or somewhere in between, selling PPV sets can ensure additional income and make your fans feel like they’re getting even more exclusive content.
There are two different ways to sell your PPV:
Inside posts,
In direct messages (DM’s).
Both methods use the same media permission settings.
Media Permissions: Pricing your content
Media permissions are the basis of content access on Fansly. We have an in-depth guide to permissions, and which of them does what in our Creator Guide, but let’s touch on a couple of important points!
When you upload a picture or add locked text, you’ll see a box like this. This allows you to set requirements a fan must meet to view the content.
To set a purchase price:
Click Advanced Permission
Click Add New and New Permission
Select Add Price
Set the amount
Click Confirm
💡 You can set a purchase price anywhere between $1 and $500.
You can either combine requirements by selecting New permission or create additional options by selecting Add New.
Example: Allow subscribers to purchase your picture for $5, while non-subscribers must pay $30.
This is a great way to reward your loyal fans and attract new ones!
Selling PPV in a Post
Selling PPV in a post is a great way to offer content to a wide audience. You can organize it by adding it to a specific wall or pinning it to your wall so it’s the first thing visitors see.
Want even more reach? Enable the Post to FYP option to appear in Fansly’s For You Page. Learn more about the FYP.
Selling content in DMs
Selling content in DMs is a fantastic way to help users get that exclusive experience. It works very similarly to selling on your feed!
To get started, go to your inbox: fansly.com/messages
You can either send content directly to one person or send out a mass message to a group (or all) of your fans.
To message an existing fan, search for their display name in the Search Conversations bar or locate them in the list. You’ll find the upload icon in the bottom left corner of your thread.
Alternatively, click the envelope icon.
On desktop computers, this is above the Messages list.
On mobile browsers, locate the blue circle in the bottom right corner.
From here, you can:
Send new messages
Craft mass messages
Check previously scheduled messages (see the Scheduled button on the bottom left of the pop-up box).
To craft a mass message, click New Mass Message. From here, you can customize who the message is sent to and when. We have a more detailed guide on this feature in our Creator Guide.
Once you’ve selected who you want your message to go to, it follows the exact same process as when we sold content on the feed.
PPV Stats
Stats are an important tool to help you understand what’s working for you. You can check how well your mass messages perform and how well your content is selling!
To view stats on your PPV media:
Click the three blue dots in the top-right corner of the media
Select Sale Stats
You’ll see three statistics:
Total Sales: how many times the media was purchased
Total Sales Value: total revenue generated
Pending Sales Value: earnings still in the 7-day processing period
To track performance on mass messages, go to: Creator Dashboard > Messages > Broadcast Message Stats
There, you'll find:
Sent - how many fans the message was sent to
Viewed - how many fans opened the message
Purchases - how many fans bought media from the message
Earned - Total income earned from the message (if applicable)
This is also a great place to check what media you included in the message.
Now that you’ve got the essentials down, you’re ready to start selling and growing your earnings on Fansly! 🤩